WooCommerce
WooCommerce Development: Custom Stores, Wholesale & Integrations
Through custom WooCommerce development, I build and improve stores that sell more and are easier to run: custom checkout and product features, retail and wholesale pricing in one store, payment, courier and CRM integrations, and speed work. I write custom code instead of stacking plugins, so your store stays fast and you own everything.
- Building for clients since 2021
- 25+ live client websites
- Clients in the US, UK, Canada & Europe
- live WooCommerce stores in my case studies
- 5
- products given SEO titles and descriptions through the REST API
- 17,000+
- open-source plugins on GitHub, including Order Shield for WooCommerce
- 2
Is this you?
The problems this solves
Your store is slow and full of plugins
Dozens of plugins for small features, a slow checkout and updates that break something every month.
You sell retail and wholesale
You need trade prices, minimum quantities and approved buyers without running a second store.
WooCommerce can't do what your business needs
Custom product options, checkout fields, pricing rules or an integration no plugin covers.
Every order means manual work
Orders copied into the courier, accounting or CRM by hand, and stock updated in spreadsheets.
What you get
What this service covers
Specialized services
WooCommerce Wholesale & B2B
Retail shoppers and approved trade buyers in one store, each seeing the right prices and rules.
Learn moreWooCommerce Speed Optimization
Find what actually slows your store down, fix it and prove it with before-and-after Core Web Vitals.
Learn moreCustom WordPress Plugin Development
Custom plugins for features no off-the-shelf plugin covers — clean, documented and yours.
Learn moreWhat's included
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Custom store builds
Fast, custom-designed WooCommerce stores on a lightweight theme with your own plugin.
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Retail + wholesale (B2B)
Trade price tiers, minimum quantities, approved wholesale accounts and quote requests in one store.
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Custom checkout and product features
Checkout fields, product options, bundles, pricing rules and order flows built to fit your business.
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Integrations
Payment gateways, couriers, CRMs, accounting and marketing tools connected through APIs and webhooks.
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Custom plugins
Features written as clean, documented plugins you own — no licence fees, no lock-in.
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Speed and Core Web Vitals
Faster product pages and checkout by removing bloat, optimizing images and fixing slow queries.
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Product SEO at scale
Titles, descriptions, schema and categories improved across thousands of products through the API.
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Fraud and fake-order protection
Order checks, phone verification and blocking rules that cut fake and failed orders.
- WooCommerce
- WordPress
- PHP
- JavaScript
- WooCommerce REST API
- Stripe
- PayPal
- CartFlows
- Elementor
- Meta Conversions API
- Google Analytics 4
Real projects
Proof from live websites
Process
How we work together
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01
Discovery
We go through your products, customers, order flow and tools, and agree on what success looks like.
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02
Plan and fixed quote
A clear scope, feature list, timeline and price before any work starts.
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03
Build on staging
Everything is built and tested on a copy of your store with real products and test orders.
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04
Launch and support
A safe launch, a walkthrough of how to run it and optional ongoing care.
Custom code or plugins: when should you build?
Use a plugin when the feature is common, well maintained and fits how you work — payments, basic shipping, SEO. Build custom when the feature is specific to your business, when three plugins would be needed to do one job, or when speed and reliability matter at checkout. A focused custom plugin does one thing, loads only where it’s needed and has no licence to renew. It is built on the hooks and APIs described in the WooCommerce developer documentation.
Retail and wholesale in one store: how it works
For LumiKids, a kids’ fashion brand, parents buy single items while shops buy in bulk at trade prices. Instead of a second store or a stack of wholesale plugins, I built one custom plugin: approved wholesale buyers see wholesale prices applied on the server, everyone else sees retail prices, and customers sign up with their phone number because that’s how their buyers prefer to shop. Read more on WooCommerce wholesale and B2B.
What usually slows a WooCommerce store down
- Too many plugins loading scripts on every page, including ones the page never uses.
- Large, unoptimized product images and no modern formats such as WebP.
- Slow database queries from filters, related products and old transients.
- Page-builder layouts that add heavy markup to every product page.
- Hosting without proper caching for a dynamic store.
I measure first, fix the biggest causes and show you the before-and-after numbers. See WooCommerce speed optimization.
Updates and hidden problems
WooCommerce updates often. In October 2026 a store I look after suddenly showed “no shipping options available” at checkout right after an update: its custom checkout hides the country field, and the new version stopped filling in the store’s default country, so no shipping zone matched. I traced the cause, added a small safe fix outside the main plugin and confirmed all three shipping methods were back the same day. That’s the kind of problem a careful developer — or a care plan — catches before it costs you orders.
Pricing
How much does it cost?
Clear starting prices in USD. You get a fixed quote before any work starts, and nothing is billed until you approve it.
Store Fix & Speed
From $300
Fix problems and make an existing store faster.
- Bug and plugin-conflict fixes
- Speed and Core Web Vitals work
- Checkout testing
- Before-and-after report
Custom Feature or Plugin
From $800
Add exactly what your store needs.
- Custom checkout, pricing or product logic
- Built as your own plugin
- Tested on staging
- Documentation
Custom Store Build
From $3,000
A complete, fast WooCommerce store.
- Custom design and theme
- Product import and setup
- Payments, shipping and emails configured
- SEO and schema from day one
Compare
How this compares to your other options
| Question | Working with me | Theme + plugin setup | Agency |
|---|---|---|---|
| Custom features | Written for your store | Limited to what plugins offer | Yes |
| Speed | Lightweight, few plugins | Often slow with many plugins | Varies by team |
| Ownership | You own all code, no licence fees | Many paid licences to renew | Sometimes tied to the agency |
| Who builds it | A senior developer, directly | You or a junior freelancer | A team with more layers |
FAQ
Frequently asked questions
How much does a custom WooCommerce store cost?
Fixes and speed work start at around $300, custom features or plugins at around $800, and a complete custom store at about $3,000. The final price depends on the number of products, custom features and integrations, and you get a fixed quote before work starts.
Can WooCommerce handle wholesale and retail customers in one store?
Yes. I set up separate price tiers, minimum quantities and approved wholesale accounts, so retail shoppers and trade buyers use the same store but see the right prices. Wholesale prices are applied on the server, so they can't be seen or changed in the browser.
Why custom code instead of plugins?
Plugins are great for common features, but stacking many of them slows the store, causes conflicts and adds licence costs. When a feature is specific to your business, a small custom plugin is usually faster, more reliable and cheaper over time — and you own it.
Can you fix my existing store instead of rebuilding it?
Yes, and that's often the better choice. I start with an audit of speed, plugins, errors and checkout, fix what matters most, and only suggest a rebuild if the foundation really can't be saved.
Do you work with Elementor?
Yes. I work inside existing Elementor stores, and I also build lighter custom themes when speed matters most. We decide together based on how you want to edit the site.
How do you make sure WooCommerce updates don't break my store?
I test on a staging copy before anything goes live, keep custom code in a plugin that's independent of the theme and use WooCommerce's stable hooks. On a care plan, updates are tested before they reach your live store.
Other services
All services →Tell me what your store needs to do
Book a free call or send a link to your store. You'll get an honest view of what to fix, what to build and what it costs.
